![]() ![]() could come up with an intelligent file format that locks this all out. So that is maybe one solution and we do understand the issues behind that, and hopefully stores such as Beatport, iTunes, etc. ![]() Having said that, a system we did adopt to try and overcome this is our CDJs will now read the ISRC code, which not many DJs can edit via metadata unless they’ve got an advanced ID3 tag editor and they’re digging deep into the tag. ![]() If a DJ does mess all the metadata up, it’s going to be difficult for the system to identify what tracks are being played. So if you’re buying a track-let’s say, for example, on Beatport-then hopefully the metadata will be a good match. What about for DJs that don’t keep neat metadata? So we want everybody to be a part of this, not just a Pioneer fan or a Pioneer user. The last thing we want is Laidback Luke using the system, all Pioneer, everyone’s getting all this track information, then Luciano comes on who’s Allen & Heath and Traktor, and the system goes down. We understand the importance of opening it up to non-Pioneer DJs, and we are working on solutions that will be available at the end of December for non-Pioneer DJs. We hate them and they can’t be anything to do with us. What about people that are using Serato or Traktor or… So when that USB key goes into the Ministry of Sound London, who signed up, that pings up to the internet, and it can match it, and then you can come back down into the system as well. They link it into their Rekordbox, which is Pioneer’s piece of software for exporting music, and then when they export their music next time, it will also take this little Kuvo profile as well. A DJ has to make a Kuvo profile, where they put their picture in, their bio, their SoundCloud links, whatever. So, the way that it works is a DJ is playing, and Kuvo reads the metadata…Īt the moment, the system is limited to using just a Pioneer DJ. The majority of the installs have been in Europe, and we’ve got about maybe 30 or so in the States and about 40 or so in other areas of the world, Japan, Asia, and such. So 276 venues signed up, and we’ve got a nice global spread starting to happen. We didn’t want to launch today, for example, and have nobody signed up, because what’s going to be the fucking point? So we’ve got-some clubs off the top of my head: Ministry of Sound London, Pacha Ibiza, Space Ibiza, some clubs in the States like Marquee New York, Las Vegas Marquee, Surfcomber Miami. Yeah, so for the past year, we’ve been in a beater stage so we could populate the system. And why can’t we share that information with the club and the clubber via an application? So it’s just a cloud-based system connecting to our decks and sharing the track information back to the end user.Īnd Pioneer has already struck agreements with several clubs around the world to have a Kuvo system in it? “Kumo,” in Japanese, and we’re a Japanese company, means “cloud.” So we played on the word there, and basically all Kuvo is, is connecting all of Pioneer’s decks that are in clubs across the world together. Rik Parkinson: So Kuvo is a play on words. XLR8R: For anyone that’s not familiar with it, can you describe what Kuvo is? His answers may not have satisfied all of our concerns about Kuvo, but they did shed a bit more light on what motivated its creation and how Pioneer hopes to implement it, both now and in the future. In search of answers, we headed down to the company’s pop-up space at ADE and spoke with Rik Parkinson from the product development team. (The system also allows users to log in to Kuvo and follow along in real time, or to check out a particular DJ’s playlist after the fact.) Although Pioneer primarily framed the product as a new sharing tool and even claimed that Kuvo could be utilized to help artists get paid royalties when their music is played in the club-check the launch video for a more complete rundown about what the system is supposedly designed for and capable of-many people (ourselves included) were left wondering about exactly how Kuvo would work, what its impact on the club environment (and the larger music industry) would be, and what Pioneer’s motives were in introducing this product. A few weeks ago, Pioneer DJ took advantage of the sprawling Amsterdam Dance Event to announce the launch of Kuvo, a new, cloud-based social platform and app that enables DJs to automatically broadcast a tracklist of what they’re playing in the club. ![]()
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